With 80,000 unique monthly website visitors and 100 daily inbound inquiries, Scott had no concern replacing the 1,200 customers that churn every month. Organic search is the primary customer acquisition channel, resulting in an average customer acquisition cost (CAC) of only $3. How can AirDNA get more Enterprise customers? The Number One Way AirDNA Gets New Customers? They are going beyond occupancy and charges, by adding additional data elements like set-up, price and performance. After 90 days, the churn is 5%.Īt the $60/mo price point, AIRDNA see’s higher churn than other similarly priced SaaS products:ĪirDNA’s 500 Enterprise customers take a more holistic view on how to use the AirDNA data and insights. This short term need leads to the high churn rate in the first month.Ĭhurn is 40% in the first 30 days. Shatford shared that most customers view short term rental data and insights as a one time decision. Together, the company is doing $8.4 million in annual revenue (+$3.5m yoy) representing 87% YoY growth from our last interview in September of 2018.Ģ019: $8.4 million in annual revenues Why do so many customers churn?ĪirDNA is losing 20% of its monthly recurring revenue each month. In addition, Shatford shared that 500 Enterprise customers drive in an additional $300,000 per month in revenue.

Most of the 6,000 smaller customers are paying $60-$70 per month generating $420,000 in monthly recurring revenue. What is AirDNA average revenue per customer?

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